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As you may know already (in case you are aware of what’s going on at the PMA’09 show), Samsung have announced a brand new photo system similar to Olympus’ micro four thirds.

Well, what’s wrong with their shiny new camera(s)?

• proprietary flash system, not P-TTL. Samsung already have some P-TTL flashguns available on the market (both of them are rebranded Pentax), also there are a lot of genuine Pentax flashes and third-party P-TTL units around. New hot-shoe means new investments.
• Samsung NX announcement would be much more exciting if they’d do it simultaneously with Pentax. Samsung not so well recognized photo equipment brand to bear entire photo system on their own.

What’s great about it?

• Everything else, considering Samsung’s experience in cloning and rebranding the best of Pentax’ DSLRs and lenses. Pancake lens on the shown moke-up looks as good as Olympus gold, leather and so far away Micro 4/3 one.
• Competition!